Why invest in Visual identity?
Without a clear visual identity, brands often struggle with inconsistency across channels, making it harder to build recognition and trust. Messaging feels fragmented, design work takes longer, and opportunities to stand out are easily missed.
We build full visual identities that actually work — clear, consistent, and ready to support your business as it grows. You’ll get more than just nice-looking assets — you’ll get a system that makes your brand easier to recognize and easier to manage.
Small – Essential Identity
Good if you’re just starting and need the basics done properly. No fluff, just a clean and usable identity.
What’s included:
- Competitive research (local area)
- 3 wordmark logo concepts
- Basic color palette (2 main + 2 accents)
- Typography setup (primary + secondary font)
- One-page brand guide
- Simple website style guide (headings, paragraphs, buttons)
Useful if:
You need a logo and some basic rules to keep everything consistent. Great for early-stage businesses or side projects.
Medium – Comprehensive Identity
For businesses that want to look sharp online and offline, with a bit more flexibility and polish.
What’s included:
- Research on local and national competitors
- 5 custom logo concepts (symbol or wordmark)
- Expanded color palette with usage guide
- Font setup with basic usage rules
- Social media graphics (avatars + covers)
- Full brand guidelines (logo, colors, fonts, usage)
- Website style guide with social icons and button types
Useful if:
You’ve outgrown your starter logo and want a full set of tools to build your brand across multiple channels.
Large – Full Brand Identity
For teams who want to take branding seriously — and need the full system behind it to do it right.
What’s included:
- In-depth research and competitor brand audit
- 8 logo concepts + consultations and feedback rounds
- Full color system with guidelines
- Typography with rules and hierarchy
- Social media graphics + editable post templates
- Email signature design
- Business cards, flyers, posters (mockups included)
- 10+ page brand manual with usage rules and visual tone
- Extended website style guide
- Multiple rounds of review and adjustments
Useful if:
You’re launching (or relaunching) something serious and want your visual identity to feel as solid as the rest of your business.